Cross Promotion Analytics

Earlier this week I was on a webinar.

I wasn’t expecting to get much out of it. But figured there might be one or two nuggets in there to help out with my iPhone business.

Turns out I had a eye opening experience and got several ideas for how to take my business to the next level.

I never slept that night.

This weekend I’m getting heavy into development of my server infrastructure to help scale up my ability to cross promote all my apps vastly more than I do right now.

It all comes down to dynamically generating the links to other apps and automating choice of them depending on historical performance of click throughs.  Once the entire system is finished I will be able to correlate performance on several key indicators and generate pages that should be optimal.

The math involved will be interesting to figure out.  The stats collected will provide me with a lot of information about the performance of my apps.  It’s going to be fun to figure out how to get a good dashboard to measure the status of my user engagement in realtime.

Super psyched to get some new apps out with these new features.