What Do You Know Soft Launch

A week ago we did a soft launch of the new iOS game “What Do You Know”.  With very little marketing behind it we managed to push a couple thousand downloads of the game and brought in a little bit of revenue from IAPs and advertisements.  Knock-out successes out of the gate seem to be just not possible now with the level of competition on the iTunes marketplace.

We will be giving this game another week of natural promotion before pushing the first update to the game to fix some minor issues.  At that point we’ll be comfortable to start getting some more reviews, and paying for some advertising on various different ad networks.

One thing we know from the first week is that the IAP sales conversions are pretty solid for this game.  Given the number of downloads we got, there were a substantial number of buyers compared to my other games, which is a good sign that it’ll be worth any marketing money we have to spend on it.

Once the game gets to a critical mass of players the hope is that the social integration will help continue to push it higher in the charts.  We’ll see if that holds true with some testing.