AI Video Personalization

Let’s explore how AI continues to transform personalization and what that means for your business. This week, we’re focusing on personalized video.

AI Tool of the Week: Maverick

This week’s featured AI tool is Maverick, an interesting video personalization solution that enables sending a unique video to each person. Ideal for e-commerce DTC businesses (but perhaps also with sales), it offers an improvement in engagement with emails and an increase in ROI as a result.

How-To:

It’s surprisingly easy to implement Maverick’s custom videos into an e-commerce business. 

Record the video – I think something low budget will feel more authentic. Have a spot so the first word is the customer’s name: that’s the hook that gets them to watch the whole video

Record an audio script. It is used to train the model to match your voice.

Integrate with your email automation/flow.

Case Study Highlight: Dr. Squatch

Dr. Squatch implemented Maverick and had a reportedly big improvement on their email engagement. Watch the video:

AI News Roundup

Video was big this week

OpenAI’s Sora text-to-video model shocked everyone with the massive leap forward: https://www.youtube.com/watch?v=HK6y8DAPN_0

EMO out of the Alibaba group demoed some fascinating progress for animating a photo with lip syncing and matching the emotion of an audio: https://www.youtube.com/watch?v=f_d-8BGIzPI

Have questions or insights of your own? Reply to this email! I’d love to hear from you.

That wraps up this week’s journey through the world of AI for businesses. Remember, integrating AI into your business strategies is not just about staying competitive; it’s about setting new standards of excellence and innovation.

Share AI Commerce with your colleagues or network, and help build a community of AI-savvy professionals. Got feedback or want to see a specific topic covered? Let me know!

Until next week,
Matt Warren