Copy My AI Assisted Content Strategy

Getting and growing attention is the core of any marketing strategy. But standing out is harder than ever when everyone is equipped with high quality cameras, microphones and great software.

Today I’m going to tell you about how I’m leveraging AI to accelerate the production of short form video content that I’m cross posting to TikTok, Instagram, Facebook and YouTube.

When thinking about producing short-form video here’s what I consider important:

Develop a format and style that can repeat. This reduces the amount of decisions that need to be made and streamlines the production. It also makes the videos more binge-worthy, since people who like one will be highly likely to enjoy the other videos.

The structure should have a strong hook – most videos on these platforms have 1 second to grab your attention. If you manage to keep 50% of people past the 3rd second you’re doing well.

Make the content valuable – entertainment value or educational value. High value content is more likely to get shared

Don’t spend too much time/money on producing a short video. These things have a short life-span. Going super viral is a lot of luck so embrace “internet ugly”.

Always be testing – use the short lifespan to your advantage – re-edit and re-post often. Remember, 90% of people who saw the video, didn’t watch the whole thing, the remaining 10% will have forgotten about it by next week.

So, here’s a strategy I’ve started to use to develop a personal brand presence. I developed a structure for the videos that include (in my case) 5 stages:

Opening/hook

Conflict

Escalation

Resolution or cliffhanger

Closing

Then I add some additional constraints:

Must be easily recorded with just myself and a phone camera

very few if any props or setting changes

no special effects required

With the help of ChatGPT, I asked for help developing the first 10 video ideas that can fit this criteria and BOOM! There’s a list of concepts.

Just a little bit of workshopping these ideas to turn them into short 8-10 line scripts.

In my case I decided to have an AI character in my scripts. This adds to the complexity of editing. But it’s kind of fun, so here’s what I did for that:

Use the voices from elevenlabs.io to generate the audio files. Interesting note here – The speech-to-speech AI option can match the tone and cadence but with another character’s voice – which helps with telling jokes.

Used CapCut video editor – this is significantly easier to use than Adobe’s professional tools. It layers in the video with the extra audio track. A short video can be edited in less than 10 minutes.

Take advantage of automated AI caption generation – they’re usually 95% correct and the timing is aligned for you. People often watch with the sound off – so captions are important.

SEO is a part of the process with publishing videos. I use ChatGPT to help write a video title and description that matches the video and provides enough textual content for indexing the video.

Putting this together and a bit of practice it’s possible to script, record, edit and publish a decent short video in as little as 15 minutes.

If you want to see some of the results – subscribe to my YouTube channel