Matt Warren

Programmatic SEO

A couple weeks ago I was inspired to revisit an idea I had launched a business into a decade ago, but failed and shut down. 10 years ago, I built a service called AutomaticBlogMachine, it would deploy wordpress to a new server, set up the theme, install some plugins, and publish content.

However, 2 major things caused it to fail.

  1. Shortly after launch, Google rolled out a series of updates – Penguin, Panda etc that was able to identify the content as machine generated and ignore these website from any SEO impact with ease.
  2. The natual language approaches available at the time were crud and resulted in low value spam. Basic word swapping, translations and gramatical rewording of existing content. Visitors didn’t like it.

Today with LLMs it’s possible to create genuinely value-add content automatically that answers people’s questions, links to the appropriate resources and has unique imagery to accompany it. It can be engaging content.

Researching, generating and publishing content automatically using these new approaches is now possible, and so I’m starting an experiement to see how it works.

I’d like to see what happens with a website that has 10,000+pages. How fast should this site grow content? and if there is a growth in traffic, can it be sustainable and monetized?

The bigger idea is to build a system (again) that can be used as a domain parking service. It grows the domain rank over time passively, and ideally generates revenue along the way.

Register your interest with the form: https://forms.gle/QsgyGMbHDJ87Zmv39

Join Interest Group

Posted

in

by

Tags: