Matt Warren

Author: Matt

  • The Thesis Behind Psychedelic Water

    The Thesis Behind Psychedelic Water

    I posted this on Twitter a while ago, but this site is a good place to document these thoughts as well: 1. Alternatives to alcohol is a growing market. There is a tailwind here as more people opt-out of consuming alcohol. I believe this is driven from disruption of the bar scene, zoom and video…

  • Write down what you do

    Doing a little Journaling to document all the things you do in a single day can have an eye opening feeling. Yesterday, at around 5pm I started to write. At first, it felt like I hadn’t done much that day, but as I started to write out all the things that happened the list got…

  • What I’ve learned about Brand Marketing

    Brand marketing is the process by which a name/image/logo/product is associated for commercial purposes. This process is fundamentally the same as how we understand new words and are able to bring new words into our vocabulary. When we learn new words, we remember them best when there are multiple modalities and existing concepts to which…

  • A Little Code Goes A Long Way

    Over the last few months my day to day has been dramatically different than the previous 10 years. I’m finding myself doing less coding and more random things. But having the background and experience to quickly put together a python script has unlocked a few things that have shocked my co-workers. One of my recent…

  • Playing a Part in Re-Shoring

    One thing that has become abundantly clear over the last year is just how fragile our global supply chain is. Covid lockdowns froze up the train yards and docks creating a shipping backlog, spiking costs and adding delays on all imports hoarding of toilet paper made it a scarse resource Snow in Texas disrupted all…

  • A Split Testing Conundrum

    One of the big advantages you get in digital marketing and commerce is the ability to programatically deliver unique content to every individual user. With this dynamic nature you can test everything, and in it’s theoretical ideal state, each customer would see exactly the content that would make them buy at the highest price they…

  • Best Days Of My Life

    Back in the summer of ’69 I was still not born yet, but this year is going to be the beginning of a major shift in how we think about and plan our vacations. Hopefully will be the foundation for many epic summers in the next several years. A couple of months ago we took…

  • Finding Winners

    There are lots of stats out there about how many businesses fail. It is astounding that something close to 9 out of every 10 businesses fold in just a few years. With each of those businesses there are smart ambitious people with the best of intentions, plans, and money to get things off the ground.…

  • Training Your Mind

    The human mind is fascinating in so many ways. I often like to invision the brain as an input/output machine with some internal loops to self-reflect and generate its own internal inputs. Inputs to the brain come from our senses – what we see, hear, smell, touch. Those inputs will physically modify your brain as…

  • The Future of Work

    When looking at how automation, robotics and AI will change the future of how people work and what jobs they will have there seems to be two main camps of thought: Capitalistic/Free Market view that looking back at the history of economic transitions have shown that each time we faced productivity improvements there were always…