October 4, 2022

What I’ve learned about Brand Marketing

Brand marketing is the process by which a name/image/logo/product is associated for commercial purposes. This process is fundamentally the same as how we understand new words […]
June 8, 2022

A Little Code Goes A Long Way

Over the last few months my day to day has been dramatically different than the previous 10 years. I’m finding myself doing less coding and more […]
May 30, 2022

Hitting the Road

Last year we got the RV and took it on a few trips to get the feel for owning something like it. Lessons learned and we […]
August 29, 2021


One of the lessons that have been learned over the last year of covid shutdowns and supply chain disruptions is the value of knowing enough to […]
June 8, 2021

Playing a Part in Re-Shoring

One thing that has become abundantly clear over the last year is just how fragile our global supply chain is. Covid lockdowns froze up the train […]
May 21, 2021

A Split Testing Conundrum

One of the big advantages you get in digital marketing and commerce is the ability to programatically deliver unique content to every individual user. With this […]
April 8, 2021

Best Days Of My Life

Back in the summer of ’69 I was still not born yet, but this year is going to be the beginning of a major shift in […]
February 23, 2021

Finding Winners

There are lots of stats out there about how many businesses fail. It is astounding that something close to 9 out of every 10 businesses fold […]
January 31, 2021

2021 Goals

After a bit of procrastination, I’m getting around to thinking through some of my goals for 2021 at the end of January. 2020 was a significant […]