influence: The Psychology of Persuasion

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(as of 10/31/2017 at 01:40 UTC)

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This book, more than any other changed the way I see and understand sales and marketing messages as well as structure arguments for negotiating for pay raises or applying for jobs. By applying the concepts described in this book to your writing and business it will help you reach your goals. By being aware of these concepts the sales techniques used by others will be more apparent and easier to ignore.

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