Author: Matt

Getting and growing attention is the core of any marketing strategy. But standing out is harder than ever when everyone is equipped with high quality cameras, microphones and great software. Today I’m going to tell you about how I’m leveraging AI to accelerate the production of short form video content that I’m cross posting to…

Let’s explore how AI continues to transform personalization and what that means for your business. This week, we’re focusing on personalized video. AI Tool of the Week: Maverick This week’s featured AI tool is Maverick, an interesting video personalization solution that enables sending a unique video to each person. Ideal for e-commerce DTC businesses (but…

Maybe the algorithm is trying to tell me something, but I’ve heard a concept from multiple different people, in different ways over the last few weeks: “Now Not How” – Noah Kagan “Press Publish” – Colin and Samir “Do It Now” – Brian Tracy “Done is better than Perfect” – Sheryl Sandberg “Start Before You’re…

Email segmentation is going to be a sexy topic in 2024. But perhaps you don’t believe me yet. Email segmentation helps you sort your subscribers into different groups. For e-commerce this is critical. Not all contacts are at the same part of the journey with your brand, and not all benefit from the same messages.…

How much AI is too much AI? When have you gone too far? This is a story of how I used AI on Twitter and what it taught me about posting AI generated content. In April of 2023, AI generated images were just getting good enough to blur the line of easily identifiable as AI…

When the hype of GPT-3 landed and everyone was proclaiming that AGI was around the corner and Minority Report style targeted advertising was almost possible, I wanted to see what was actually doable. So I did, I grabbed data about a small subset of customers, and wrote a script that would use OpenAI’s APIs to…

I got my hands on my first 3D printer back in 2018. My goal was to use it to enable a couple projects that I had in mind but which I had hit a wall and unable to build them with the tools I had. The 3D printer was supposed to unlock a world of…

Your health REALLY IS the foundation of running a successful business. Here’s a sustainable plan that has already helped me lose 35lbs this year. This year I have already lost 35 lbs. It’s a big visual change that has also improved several unexpected other health benefits. The benefits have been numerous: There are 3 pillars…

I don’t often get to play video games, but I have put in 242 hours on Factorio. These are my favorite kind of games – resource management. And this one in particular focuses on one of my favorite things to think about – factories. The game features a complex tech tree of products that need…