The Time I used AI to Personalize 458 Marketing Emails

When the hype of GPT-3 landed and everyone was proclaiming that AGI was around the corner and Minority Report style targeted advertising was almost possible, I wanted to see what was actually doable.

So I did, I grabbed data about a small subset of customers, and wrote a script that would use OpenAI’s APIs to write a custom email to each and every person. Hundreds of personalized emails materialized in a matter of minutes, and I used Klaviyo’s APIs to push these custom blocks of text to the subscriber record in the email platform.

Would these emails avoid getting considered spam due to having more unique text in them?

Would they avoid the promotion filters if they were written to be more personal?

I pressed send, and it worked.

Did I try it again? No.

Not because the results weren’t there, but because it was so tedius to do.