Matt
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2023 Health Strategy
Your health REALLY IS the foundation of running a successful business. Here’s a sustainable plan that has already helped me lose 35lbs this year. This year I have already lost 35 lbs. It’s a big visual change that has also improved several unexpected other health benefits. The benefits have been numerous: There are 3 pillars…
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Using QR Codes Properly
Most people use QR codes as a way to print a link. But they can be so much more. Overview QR codes are like the UPC scannable barcodes we are familiar with except they store information in 2D (up-down and left-right). They usually store a URL or link. The codes are designed to be quick…
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Factorio
I don’t often get to play video games, but I have put in 242 hours on Factorio. These are my favorite kind of games – resource management. And this one in particular focuses on one of my favorite things to think about – factories. The game features a complex tech tree of products that need…
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The Thesis Behind Psychedelic Water
I posted this on Twitter a while ago, but this site is a good place to document these thoughts as well: 1. Alternatives to alcohol is a growing market. There is a tailwind here as more people opt-out of consuming alcohol. I believe this is driven from disruption of the bar scene, zoom and video…
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Write down what you do
Doing a little Journaling to document all the things you do in a single day can have an eye opening feeling. Yesterday, at around 5pm I started to write. At first, it felt like I hadn’t done much that day, but as I started to write out all the things that happened the list got…
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What I’ve learned about Brand Marketing
Brand marketing is the process by which a name/image/logo/product is associated for commercial purposes. This process is fundamentally the same as how we understand new words and are able to bring new words into our vocabulary. When we learn new words, we remember them best when there are multiple modalities and existing concepts to which…
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A Little Code Goes A Long Way
Over the last few months my day to day has been dramatically different than the previous 10 years. I’m finding myself doing less coding and more random things. But having the background and experience to quickly put together a python script has unlocked a few things that have shocked my co-workers. One of my recent…
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Playing a Part in Re-Shoring
One thing that has become abundantly clear over the last year is just how fragile our global supply chain is. Covid lockdowns froze up the train yards and docks creating a shipping backlog, spiking costs and adding delays on all imports hoarding of toilet paper made it a scarse resource Snow in Texas disrupted all…
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A Split Testing Conundrum
One of the big advantages you get in digital marketing and commerce is the ability to programatically deliver unique content to every individual user. With this dynamic nature you can test everything, and in it’s theoretical ideal state, each customer would see exactly the content that would make them buy at the highest price they…
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Best Days Of My Life
Back in the summer of ’69 I was still not born yet, but this year is going to be the beginning of a major shift in how we think about and plan our vacations. Hopefully will be the foundation for many epic summers in the next several years. A couple of months ago we took…
